Wednesday, November 18, 2015


At Rotary Institute in Nelson, RI Director Elect Noel Trevaskis stated that the majority of those who leave Rotary comment that "we know no more about Rotary than when we joined".

This lack of knowledge about Rotary means that they did not know how, or have the confidence to, become engaged.

Yet there are in place some ready tools and opportunities that any club can make known and available to their members.  Let's consider a few in brief:

Rotary Leadership Institute (or if you like 'Rotary Learning and Information'):  This provides an understanding of the breadth about Rotary along with an understanding where Rotarians can go for more information to add a depth of knowledge as they have a practical need.  New Rotarians (and many longer-serving) have found this absolutely invaluable in helping them become engaged and enthusiastic in Rotary to the delight of their clubs who are always wanting members to take the lead on projects and to invigorate the club with new ideas.

District Training events .... obvious... say no more.  Other than there has been a huge amount of work using Rotarians who are professional trainers to ensure the delivery of Rotary training is excellent so if you have members who went to district training a few years ago and either it was "a waste of time" or they have "been there, done that" then they may wish to go again or at least not discourage others who would benefit from going, from going.

MyRotary has a huge resource that is designed to educate Rotarians about specific roles and the various programs and aspects of Rotary but who want to do this at their own pace.  This ranges from information pages through to actual learning modules.

The options just keep coming ... what about the many free newsletters that members can subscribe to and have delivered straight to their Inbox.  Many are tailored to assist people in specific roles and as such are incredibly useful, and can be unsubscribed from at any time.  From a personal development perspective, many have information that members can use in their business and personal lives.

... not to forget our new-look and very well thought of Rotary Down Under magazine!  You haven't read it lately then do so as you will find it is quite changed from this time last year. Most Rotarians who are serious about their Rotary at least skim thorough this each month and often will pick out an item or two they will read in full.  Even a few might read it cover to cover but they would be rare but that is not the point ... just picking up a fact here or interesting point there makes us all better Rotarians, so for that fact alone it is worth members taking the magazine out of its cover.

Then of course clubs can use the magazine and any other Rotary source to slip the odd fact into the club meeting ... switched-on Sergeants know the value of this to extract a few coins from those who cannot answer facts turned into questions!

And there is more.  Clubs NEED to encourage and assist members to learn about Rotary but equally, individual Rotarians from their first day in Rotary have an absolute right to go to RLI, district training, look at the website and more.

We all know the above but it is only those who actually DO the above who are succeeding in creating vibrant clubs.  So what about it ....

Monday, November 2, 2015

Is your website like this monkey?

Does your website portray your club in the best manner?  Can visitors to your website get the information they need and from there is it easy and clear who they can contact for more?

Here is a link to follow to a post that will be useful in answering the questions:

  1. How can you make your website more engaging?
  2. How can you improve relevance?
  3. How can you offer marketing value?

Go to:  

Now to answer your question ... why the monkey?  What is its relevance?

The answer is nothing ... much like some Rotary websites. On second thoughts ... the monkey did capture your curiosity causing you to read this post.

Wednesday, October 28, 2015

Are you Rotary? Really? YES WE ARE AND PROUD OF IT

We have all heard of it.  We have all seen it.

The Rotary project where no-one coming along knows it is a Rotary project.

Not your club I am sure because you all look the part in your club polos, hats or aprons and everywhere people look there are Rotary banners and more.

And at other times your members are no doubt proudly wearing their Rotary pins. 

Such is the power of the Rotary emblem ... we too often underestimate its importance.

So, for your Rotary emblem needs there are new contact details to change in your address list as the supply of these is brought back in-house at Rotary Down Under:

RDU Supplies (licensed Rotary brand distributor)  (website being created)
Toll free from NZ phone 0800 287 682  / +61 2 9633 4888
PO Box 779, Parramatta, NSW 2124, Australia

How's that? Which would you choose?

Burleigh Heads Rotary recently had a superb project in Nauru and that will soon receive some well deserved publicity but what we want to illustrate is the impact possible from the way you present your photos.

They could have done what far too many Rotary projects do and take a boring line up that does nothing to inspire ... here is what that would look like:

This is good for record keeping or as a momento but not for publicity that excites.

But Burleigh Heads Rotary are far too experienced at getting great publicity so what they really took was this:

No wonder they get so many people 'on side' and helping their projects ... a 'six' every time from this exciting club.

So next time you take a photo at a project think about how you can make this interesting for your readers.
Show the sweat, not the cheque. 

If you are donating funds, no line-ups or cheque presentations ... instead get a photo of what the money bought being used. 

And show faces please ... backs of heads and part obscured faces are hardly inviting.

Remember the specs:

  • minimum 300kb but preferably much higher-res quality (send the full sized photo as it came off the camera as 5 MB can be cropped to make an even better photo that 300kb)
  • action oriented
  • close up 
  • be creative - think of the audience
  • Faces, faces, faces 
  • Send as an ATTACHED picture file in jpeg ... do NOT embed in the email or a document
A good photo trumps anything else in getting publicity ... the text of an article can always be improved but a poor photo is always a poor photo.

Wednesday, July 22, 2015

Polio Announcement: One year of no new Polio cases in Nigeria - help spread the word

On 24 July, Nigeria will have passed one year with no new cases of wild poliovirus.

This is the longest the country has ever gone without a case of polio and a critical step on the path toward a polio-free Africa. We’ve come a long way since the bleak years when the virus reached its peak. It was only a decade ago that polio struck 12,631 people in Africa- three quarters of all cases in the world.

11 August will mark an even greater milestone: one year since the last case of polio in Africa. For Africa to be certified polio-free, all countries in the region, including Nigeria, must go two more years without a case of polio. To do this, all children in Nigeria must continue to receive the polio vaccine, including those in hard-to-reach and underserved areas.

I am immensely proud of our Rotarians who have donated $688.5 million to fight polio throughout Africa, including more than $200 million to Nigeria. I congratulate these Rotarians from Africa and around the world who have also devoted countless hours to immunize the children who now have the opportunity for healthier, happier lives.

Please note if the stringent World Health Organization testing criteria are met, then Nigeria could well be removed from the list of polio-endemic countries in September of this year.

As our public image coordinators, we need your help spreading the news about this significant milestone. It is crucial to keep the world informed about the progress being made in the fight against polio. The support of Rotarians, donors, and local governments are key to our goals and we rely on you to help keep them informed. This is why the RPICs program was set up. Now is the time to deliver.

Visit to download a toolkit of materials, which will help you raise awareness about this progress by:
  • Distribute a press release to news outlets in your area, to share Rotary’s role in the fight to end polio. Customize this press release template and send it to editors and news directors at local media outlets.
  • Send an op-ed to your local paper.. Update this sample op-ed for publication in your local newspaper. Check for your paper’s specific guidelines (e.g. word count) and then send it to the op-ed or editorial features editor for consideration.
  • Share news about progress in Nigeria using social media, and encourage your networks to donate. Sample posts and shareable content are available to download for your use. Social media is a crucial part of our milestone campaign and is one of the most efficient ways of spreading information.
  • Click here to share your support on Twitter for the fight to end polio.

Friday, July 17, 2015

New exciting eClub South Pacific for those who need a non-traditional option

Rotary e-Club South Pacific is being established to provide Rotarians who are unable to attend a traditional Rotary Club in person (due to location, time or other constraints) with the opportunity to enjoy Rotary, be involved in service activities and belong to a club via the internet.  The club will have a focus on projects across the South Pacific.

Are you interested in making positive changes in your community and particularly in the South Pacific?  Our club members are dedicated people who share a passion for community service and friendship.  becoming a Rotarian connects you with a diverse group who share your drive to give back.

Most Rotarian's know someone who would make a good Rotarian but for various reasons cannot join a traditional club yet would join Rotary if a suitable option was available.  This may be it so please forward the opportunity to those who may be interested. 

To see more and to register your interest in joining go to:   

Tuesday, July 14, 2015

Best practice for Facebook advertisments

Boosting Facebook posts or placing a formal advertisement requires some thought to be effective and not waste your (probably) limited budget.  

Have a look at this (you may need to be signed in to Facebook - cut and paste link if needed):   

Posted by Colin Robinson, District 9920 Publicity and Communications   

Wednesday, May 20, 2015

Rotary making International news - Update from General Secretary

Dear Colleagues,

I am pleased to report that Rotary has received significant and high-profile media coverage over the previous two months that highlight who we are and what we do, particularly our efforts to eradicate polio.

  • New York Times: Rotary was featured in the ‘Your Money’ section alongside the Peace Corps as a volunteer and community service option for active retirees.
  • National Geographic: Dr. John Sever, vice chair of Rotary’s International PolioPlus Committee, was interviewed about the history of the polio vaccine and Rotary’s efforts to end polio.
  • Tages Anzeiger:Rotarian and polio-survivor Urs Herzog (story attached) was interviewed about the importance of immunization and the current fight to end polio.
  • National Public Radio: Carol Pandak, director of PolioPlus, was quoted extensively about the planned introduction of the inactivated polio vaccine (IPV) into routine immunization programs in 2015. 
  • Voice of America: Dr. John Sever, vice chair of Rotary’s International PolioPlus Committee, was interviewed for a story on the 60th anniversary of Jonas Salk’s   inactivated polio vaccine and recent progress to end polio in Nigeria and Africa.
  • Toronto Globe and Mail: A joint op-ed was by former Canadian Prime Minister Paul Martin and virtuoso violinist and Rotary polio ambassador Itzhak Perlman – both polio survivors, was published.
  • Jerusalem Post: An op-ed by virtuoso violinist and Rotary polio ambassador Itzhak Perlman was published about his personal experience contracting polio as a young boy in Israel, and his work with Rotary to eradicate the disease.
  • In March, Rotary polio ambassador and Brazilian supermodel Isabeli Fontana posted messages on social media about her trip to India with Rotary to immunize children against polio. High profile fashion magazines Glamour Brasil and Vogue Brasil reposted her Instagram messages – reaching more than 13,000 people.

Click on this link to view and share an interactive compilation via Internet Explorer 10 or later and all other browsers. To view full articles, click on the headlines.
Best regards,
John Hewko
General Secretary
Rotary International

Thursday, May 14, 2015

Polio Update

Results are getting better every day & so is ending Polio for good......... Please share with your clubs.

Wednesday, May 13, 2015

Update on additional Nepal Earthquake

Rotary New Zealand continue to monitor the situation in Nepal following the Earthquake on 25 April 2015 and which will now include the regions affected by the Earthquake of 13 May 2015. With respected Rotarians in Nepal who have had associations with Rotary Clubs in New Zealand over many years, donors can be confident that their money will be managed with utmost integrity, accountability and reporting. They continue to have dialogue with people from New Zealand on the ground. “The terrain and weather conditions in Nepal are such that there are demands most people who haven’t visited there cannot imagine” their spokesperson said. Rotary New Zealand’s response will be with reconstruction and rehabilitation phase and they are in contact with a number of New Zealand Rotary clubs who have partnered with clubs in Nepal over many years with good outcomes. Rotary is proud of the community to community partnerships between New Zealand and Nepal.  They will work also with them also in the coming months. The public of New Zealand are responding to its appeal. Those who still wish to make their donation should do it now which will enable them to assess the level of activities that they will support.

Four Donation options are:
At any Westpac Branch or by Internet Banking Quoting 03 1702 0192208 01 Ref. 0999
Paypal at –
Cheque to RNZWCS Limited
PO Box 20309
Christchurch 8543